Mustafar Kamar, the jeweler’s CEO, relays how the Turkey-based brand stays true to its heritage while embracing global influences.
Mustafa Kamar, the CEO of Turkish brand Roberto Bravo, gave his company an Italian name because of his love of the Latin country’s style and design. Several of the brand’s designers work in Italy, where two management offices and a shop are located, in Vicenza and Venice, respectively.
Kamar is a third-generation jeweler whose family business launched in 1948. From this rich legacy, he turned Roberto Bravo into a global brand with design and production centers in Turkey and Italy. Kamar is also chairman of the board of the Jewellery Exporters’ Association, which supports the Istanbul Jewelry Show, one of the largest jewelry fairs in the world.
What is in the news for Roberto Bravo?
We are carrying out many projects with Gökçe Bahadir, who is a very famous Turkish film and television actress. She is our brand ambassador and protagonist of many of our advertising campaigns, emphasizing the play on words of the term bravo.
What are your latest collections?
Chicky is a very lively and colorful collection, using the enamel technique combined with precious stones. It is a dynamic, trendsetting line. We have refined this technique over many years. This gives our pieces that brilliant effect and glowing color, typical of our production.
One of our latest collections is Salsa, which evokes the vibrant Latin American dance. Every necklace, earring, bracelet, and ring presents trembling gemstones that shake with the wearer’s movements. Both collections were showcased at Couture in Las Vegas.
Where in the US can collectors find your creations?
Roberto Bravo sales points are open in Texas, Florida, Colorado and New Mexico. Our primary target is to increase the sales points in the regions which have a high tourist potential in America.
We have a wide range of products appealing to various consumer groups. Different collections are more prominent in different states depending on consumer habits. Salsa, Bigo, Global Warming and Monarch Butterfly collections draw a great deal of attention in the whole country
Main image: Mustafar Kamar, CEO, Roberto Bravo. Photo: Roberto Bravo.
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