Dealer Marianne Fisher reveals how Covid-19 forced her segment to go online, launching the trading website the Jewelers Circle.
Marianne Fisher of established dealer Paul Fisher explains how a small group of vintage-jewelry experts launched an online platform, the Jewelers Circle, to make business-to-business (B2B) trading seamless and more efficient.
Two years ago, the first Covid-19 lockdown caught the whole community of jewelry dealers unprepared. “We rely on travel. We rely on trade shows. My jewelry was stuck in New York for three months. How are we going to survive?” Fisher, a fifth-generation dealer, asked herself. She faced “a rude awakening of how backward our industry is that we need to be in person to conduct business and make transactions,” she relates.
Then, because critical situations can lead to creative solutions, she started to discuss with her colleagues the best way to help the trade. This sparked the birth of the Jewelers Circle, the new trade website created by dealers such as J. & S. S. DeYoung, Hancocks, G. Torroni S.A., Ernst Faerber, Palais Royal, and Paul Fisher. The website allows the dealers to exhibit all their products and offer them to customers, making transactions with them in private.
On this week’s episode of the Jewelry Connoisseur podcast, Fisher details how the subscriber-based platform was designed to be a private network for trusted jewelry dealers, where buyers can find “a variety of pieces that you’ll never find anywhere else in the world, from natural pearls to rare boxes, watches, precious stones, [and] semiprecious and specialty stones.”
To listen to the Jewelry Connoisseur podcast, click below.
Main image: Marianne Fisher, fifth-generation dealer at Paul Fisher and cofounder at Jewelers Circle and Harry Winston earrings. Photo: Marianne Fisher.
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