Meaningful jewelry and Retro-style gold pieces are sure to win favor.
Yellow gold is reasserting itself as the go-to jewelry gift for the season, teaming up with other trends like color and a Retro feel.
“Solid yellow-gold pieces are selling really well,” says Brad Hart, owner of Hauser’s Jewelers in Newport News, Virginia. “Gold is in the headlines right now, and it tends to make gold jewelry very popular. I see gold as being a very, very strong category, especially things like paperclip necklaces and chains.”
Caroline Hill of Van Scoy Jewelers affirms that “yellow gold — especially chains, bracelets and earrings — is very hot right now. It’s funny, people are buying things that they used to buy back in the ’80s, like rope chains, herringbone, curb and Miami chains.”
Hoop earrings, big studs, tennis bracelets, pearls, gemstones and other fashions from the decade of big hair, punk rock, and Madonna are coming in strong. But those items are getting a modern makeover, with layered strands, bright-hued gems, chunky chains, and pieces that trail down the back taking the place of more traditional iterations.
Many shoppers are also seeking jewelry with an overt emotional connection, a way to forge stronger ties with those they love. “For gifting, anything that has a story behind it is going to be popular, especially coming out of the pandemic; there are a lot of people that want to give meaningful gifts,” says Angie Kennedy at Zales. “People want to gift more often, and they’re coming up with new reasons to give. So instead of just a wedding anniversary, they are creating other anniversaries, like ‘This is a gift for when we bought our house, or when we got our first dog.’”
Jack Carter of Jack Lewis Jewelers is seeing an uptick in permanent jewelry — clasp-free items like bracelets that get welded onto the wearer’s wrist. Whether they’re plain gold chain or diamond-set editions, the store is regularly booked with appointments to solder shoppers’ sentiments into an unbreakable bond.
“People use [permanent jewelry] as a way to celebrate people that they love,” he explains. “It could be the person they’re in a relationship with, and they come in and both do it. We’ve seen several parties of three, four or five women come in and do it together, because it reminds them of their bond of friendship. It’s not something they take on and off at their convenience, it’s something they wear regularly.”
Main image: Melissa Kaye Hanna Ring in 18-karat yellow gold. (Melisa Kaye)
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