The jewelry designer has collaborated with husband-and-wife duo musician Adam Levine and model Behati Prinsloo on her latest jewelry campaign.
“Ever since introducing our men’s collection, I’ve dreamed of a his-and-hers campaign,” says LA-based Jacquie Aiche, who launched her brand in 2007 and has worked frequently with Behati Prinsloo in the past. “Behati and Adam just felt like the perfect match — they’re rebellious, free-spirited and irresistibly magnetic.”
The new campaign, which launched on the Jacquie Aiche website on April 17, taps into the couple’s relaxed rock-star aesthetic and features the pair draped in Aiche’s signature gold jewels.
Asked to describe the new campaign in three words, Aiche responds with “wild, romantic and sensual.” She adds, “This collection has something for everyone — whether you’re looking for a powerful talisman, a forever classic diamond piece, a sensual body layer, or a crystal that manifests what you need most.”
Key designs include a multi-gemstone necklace with an assortment that includes tourmaline, aquamarine, opal, turquoise, pink opal, bone, sunstone, coral and tanzanite, and a large pavé and multi-shaped diamond scarab ring.
Jacquie Aiche jewelry is handmade in the US in solid 14-karat yellow gold and gemstones, and is designed to be layered and stacked. “It’s all about layers that make you feel confident and powerful,” says Aiche.
The designer’s signature style leans into concepts of positive energy, healing powers and self-expression, all of which are reflected in the spirit of the new campaign. Describing her design process, she says: “I love to light a candle, sketch out my ideas and play with the gemstones that call to me. My process is all about following my feelings — when it comes to designing, my intuition always reigns supreme.”
Main image: Jacquie Aiche’s Rebel Heart campaign featuring Adam Levine and Behati Prinsloo. (Jacquie Aiche)
