With its signature Parisian style, the company has opened its latest branch in Vail, Colorado.
Even before the jewelry was in the cases, the new Maison Davidor boutique in Vail, Colorado, had its first sale. “One of our customers from [our US flagship in Bal Harbour, Florida,] wanted to be the first to buy something before we opened,” says founder and designer David Gusky.
The August opening followed the January 2022 launch of the Bal Harbour store. Vail was “a natural fit” for Gusky, who grew up in Florida, honed his craft in Milan and Paris, and spent winters in Vail. He sees a “very cool overlap” between clients in the two US locations, who like the “sophisticated playfulness” of the lacquered-ceramic jewelry he creates in 16 distinct colors.
Nestled at the foot of Vail Mountain, the boutique reflects the brand DNA in its décor, drawing on its Parisian roots to create the charm of a French chalet. The rug and flannel wall hangings are in the company’s signature Bordeaux color, a contrast to the Parisian herringbone wood floor. Another Davidor signature, the arch, is incorporated into the border of the rug and the repeating pattern on the display cases. “The arch is who we are,” says Gusky, who only designs with natural diamonds and has patented the brand’s L’Arc de Davidor diamond cut.
A Calacatta Viola marble arch over the fireplace flanks soft-as-cloud white boucle chairs that contribute to the boutique’s inviting ambience. “People come and sit all day, whether they buy or not,“ says Gusky, adding that the comfort factor is integral to the shopping experience. “It’s so important for our brand, because we don’t have the recognition of a 200-year-old brand. Our products can cost more than high-end cars.”
A firm believer in the monogram boutique experience, Gusky envisions a “dream scenario” of opening two new boutiques in the US next year. Plans for 2024 also include reopening the Paris boutique, which closed when the building was sold, and continuing the company’s expansion in Europe and the Middle East.
Gusky credits his sales staff with much of the company’s success. “The client is at the heart of everything. If you’re not phenomenal at the highest level, there are a million other options, even if the customer likes your product. My driving force is to give everyone a special experience wherever we are.”
Main image: Inside the Davidor boutique in Vail, Colorado. (Kimberly Gavin)
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